No process behind sales
Finding new companies, researching them and reaching out happened by hand, when there was time. There was no repeatable process.
How MADX Digital made its sales team 30–50% more effective
— without a single new hire.
MADX Digital is a UK SEO and GEO agency helping B2B SaaS companies get found in Google and in AI search. We rebuilt their sales process from the ground up — finding new leads, reaching out to them with personalised cold email, and enriching and qualifying every lead in the CRM, with the same pre-qualification built into their SEO audits.
- Client
MADX Digital- Industry
- SEO & GEO agency for B2B SaaS
- We built
- Rebuilt sales process with agents · lead sourcing & personalised cold email · CRM enrichment & qualification · pre-qualified SEO audits
- Live since
- January 2026
- 98%
- of CRM leads enriched with accurate data
- 60%
- judged to fit the ideal customer — the rest never took a sales call
- 75%
- less time preparing an SEO/GEO audit
- 30–50%
- more effective sales team, zero new hires
“An inbound lead used to be an email address and a guess. Now we know who it is and whether it’s worth our time before anyone picks up the phone. Our best estimate is that it has saved the sales team 30 to 50 percent of their time — and we’re bringing in more clients than before without hiring a single person in sales.”
The challenge
Only an email address
Inbound leads left an email and nothing else. Nobody knew who they were or whether marketing reached companies that could buy.
Every audit started from zero
Traffic, keywords and rankings pulled by hand — 45–60 minutes per company before the first contact.
The wrong company was found out on the call
A bad fit only showed 20–30 minutes into a sales call. A company with no SEO budget looked the same as one ready to buy.
The results
Outbound runs on agents, not on spare time
New companies that fit are found, researched and contacted with a personalised cold email approach — every week.
Every lead has a name, a company and an assessment
98% of leads enriched and assessed against the ideal customer — old and new.
Sales time goes to companies that fit
60% fit and go straight into a LinkedIn sequence. The rest never take up a call.
Audit brief ready in 10–15 minutes
Prep that took 45–60 minutes per company now takes a quarter of the time.
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Tell us where the hours go.
We’ll show you what an agent can take.
A 30-minute call. No slides — just your workflows, and what we’d build first.