Simon Dencker
Co-founder, LeadayOwns the technical side. The reporting setup saves him around 1–2 hours per client.
How Leaday built an agent-run operating system for every online event
— and stopped writing reports by hand.
Leaday is one of Denmark’s leading online event agencies, working with many of the country’s best-known coaches. We built them an operating system with agents running alongside it: clients log in, go through onboarding and follow their reporting, while every client, event and result is stored as context — so the agents learn how Leaday works and get sharper with every event.
- Client
- Leaday
- Industry
- Online event agency
- We built
- Client portal with onboarding & reporting · a memory of every client and event · AI copywriting for online events
- 1–2 h
- saved per client on reporting
- 30%
- faster copywriting
- Every event
- analysed — its results and its copy — to make the next one better
- 1
- operating system, with agents for onboarding, reporting, client context and copy
“The client portal changed how we come across. Clients see clean reporting, a proper onboarding flow, and updates that make sense — and we look way more professional than before.”
The people behind it
Michal Gesicki
Co-founder, LeadayWrites the copy for Leaday’s online events. With examples and approaches drawn from past events, he writes 30% faster — and better.
The challenge
A report after every event
After each online event the results had to be pulled together and written up by hand — every week, for every client.
What worked lived in people’s heads
Which events, angles and offers had performed for previous clients — and which hadn’t — wasn’t stored anywhere the team or an AI could use.
Copy started from a blank page
Every online event needs pages, emails and posts. Each time, the copy started from scratch.
The results
Reporting that builds itself
The reporting setup runs after every event. Simon, who owns the technical side, saves around 1–2 hours of reporting per client.
Copy written 30% faster — and better
Michal gets copywriting approaches and real examples on demand. The AI analyses previous events and the copy that ran in them, so every new piece starts from what has worked. His copywriting is 30% quicker, and the copy itself is stronger.
Agents that know how Leaday works
Every client, event and result lives in the system, so the agents learn what performs — and what doesn’t — before the next event starts.
Clients see everything in one place
Clients log in, complete onboarding and follow their results without chasing the team for updates.
“Every piece of copy now starts from what worked in our past events. I write 30% faster — and it’s better copy.”
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