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How EasierPay doubled its qualified meetings
— with the same sales team.

EasierPay gives e-commerce businesses access to multiple banks and payment methods through one integration. Konstantin leads a team of four who prospect through email, LinkedIn and events. We built a layer on top of HubSpot that finds the right person, scores every company and keeps adding new leads.

Client
EasierPay
Industry
Payments platform for e-commerce
We built
Enrichment and ICP scoring in HubSpot · lookalikes from three years of deals · leads from competitors’ LinkedIn
2×
qualified meetings booked a month
40%
less time finding the right person
3 yrs
of won deals analysed
0
new sales hires
Konstantin Bunakov
“We’ve seen a significant improvement in the conversations we have with potential customers. They’re better and more direct, we talk to the right person from the start — and we have a much clearer picture of who our target customer and our market actually are. We’re bringing in more business with the same team as before.”
Konstantin Bunakov · Head of Sales, EasierPay

The challenge

Databases that gave the wrong calls

Calls ended up with companies that didn’t fit and people who didn’t decide.

Calls stuck at the switchboard

Without direct numbers, time was spent before the conversation had even started.

Accounts in HubSpot nobody owned

Lots of accounts, no data behind them, and a pipeline nobody could read.

Event leads that went nowhere

Attendee names with no email or number sat unused in the CRM.

The results

The right decision-maker from the first contact

Every account has the right person, title, email and direct number.

A HubSpot where every account says something

Unowned accounts are enriched, qualified and scored — it’s clear which are worth the time.

Leads from the competitors

People engaging with competitors on LinkedIn become qualified leads — before the competitor gets in touch.

Tell us where the hours go.
We’ll show you what an agent can take.

A 30-minute call. No slides — just your workflows, and what we’d build first.